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LOTTE Code of Conduct


The LOTTE Promise, Built on Trust with Abundance

LOTTE HOTELS & RESORTS Trust is our competitive power.
Thankfully, the world always seems to be developing in a positive direction. Though there were times when companies with large capital assets succeeded, they were not able to overcome those with excellent, talented people. However, companies with outstanding people cannot surmount those that are trusted. Today,“trust” is the most powerful competitive asset in the current business community. Innovation in mobile technology has created a more transparent world. Beneath this transparency lies the fact that all information is recorded and “never deleted.” For this very reason, the truth will surely and eventually emerge, though one can attempt to hide it temporarily.

According to Mengzi, “When the stream is clean, people will wash their cap-strings in it; and when muddy, they will wash their feet in it.” the human propensity to adapt to their environmental conditions, and stresses the need for one to be honest and clean in order to gain recognition and respect from others. That is, the change needs to start with each of us.

When planned meticulously and carefully to hide the truth, it may be possible to deceive a person for a long time or even a large number of people for a brief time.Nevertheless, it is impossible to deceive many people for a long period of time. In the world that is more transparent than ever before, tricks and manipulations of law simply do not work. Thus, the key solution is to be clear and honest in principle, and the survival and prosperity of our community will be actualized only under the condition when everyone can “trust” our conduct and beliefs. This is the foundational spirit of “honesty” that LOTTE has continued to uphold since its establishment. LOTTE has constantly strived to create the “enriched life of humanity.” Although, in times of economic difficulty, richness was closely associated with the wealth to eat, enjoy, and rest, this notion is connected to the value and culture of “trusting” one another nowadays. A rich, transparent world where every person can fully trust each other is the beautiful future all members of LOTTE need to actively build. And at the forefront of this movement stands LOTTE.
Chairman Dong-bin Shin signature