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Introduction


Hongdae - the center of underground culture and urban arts A district for youths, Hongdae is a unique cultural locale bustling with cultural events including indie music, busking, and flea markets. It is a place where party and music-loving clubbers, free-spirited artists and hipsters come together. It is also a place where digital and analogue coexist, and where graffiti and the footprints of urban art can be found on every corner. Exotic cafes and dining places, as well as small boutique stores overflowing with character are just some of the other perks of this hip area.
L7 Hongdae will replace the Cheonggiwa (Blue Roof) Gas Station - a building that has represented the Hongdae district for the past 43 years - as the new landmark of Hongdae. It is the third lifestyle hotel by L7 following Myeongdong and Gangnam, boasting a rooftop bar, a swimming pool, and various cultural contents unique to the Hongdae district, all in pursuit of value beyond the standard hotel.
L7 Hongdae is a delightful cultural station, filled with chic and artistic individuals, that turns the mediocrity of an ordinary day into a festivity.
  • L7 Hongdae OVERVIEW Introduction

    ACCOMMODATION

    Your room is your lifestyle. You can choose from a variety of room types depending on the purpose of your travel. L7 boasts 340 guest rooms, such as the Loasis Suite which creates an oasis of relaxation inside the busy city, and the Studio Suite which offers a working studio to suit the characteristics and taste of those visiting Hongdae, most of whom love travel, culture, and the arts. The bedding, which envelops you like soft music, is just the beginning. L7 Hongdae is a cozy and comfortable space for all those who dream.
  • L7 Hongdae OVERVIEW Introduction

    DINING

    Enjoy a delicious day with trendy food at Floating, a New York style dining restaurant located on the 21st floor. Named after the Blue Roof Gas Station, the Blue Roof Lounge is a stylish communal space that displays the many facets of the Hongdae district.
    Our motto is “Enjoy × Work + Relax!”
    You can work and play at the same time, while enjoying various artistic books and LP collections. We have many spaces ready, such as a communal zone, music zone, and library zone, to get your curiosity and creative juices flowing. You can spend as many hours here as you wish. With an analogue vibe, the convenience of the digital, and various cultural contents, it is a playground for Hongdae people.
  • L7 Hongdae OVERVIEW Introduction

    ROOFTOP BAR & POOL

    Have you ever imagined flying? What would it be like to swim through skyscrapers? Located on the 22nd floor rooftop, Floating is a paradise in the city that can only be visited in Hongdae. The exotic bar and outdoor swimming pool, with a view of the Hongdae district and Hangang River, will give you an experience you have never had before. In this place, the noise from the streets and of a busy day are nothing more than remnants from another world. Sometimes you just have to lay down on a sun lounger, look at the sky and feel the flow of music. A pool party under the midsummer’s sizzling sun and moonlight will give you a lasting memory.
  • L7 Hongdae OVERVIEW Introduction

    GYM

    Here, even a boring and painstaking workout can become an enjoyable activity. Say goodbye to stress with the latest special fitness equipment from Techno Gym. Anybody can enjoy an effortless workout using the dynamic exercise equipment in the aerobic zone, weightlifting zone, and stretching zone. L7 Hongdae is an energy station for a healthier you.